Manchester United, one of the largest football clubs in the United Kingdom, has jumped into the crypto space by inking a massive sponsorship deal with blockchain platform, Tezos, according to a report by Atlantik.
Though not officially confirmed yet, the club will receive more than £20 million (around $27 million) every year by allowing the blockchain company to sponsor the training kit. The report further stated that the club finalized filming the promotional material for the deal.
Kripto ve Futbol
Manchester United, küresel bir hayran kitlesine sahip en popüler İngiliz futbol kulüplerinden biridir. Zengin bir geçmişi var ve en iyi oyunculardan bazıları kulüp için oynuyor. Kulübün altyapısıyla ilgili herhangi bir markalaşma anlaşması, kesinlikle herhangi bir şirkete büyük bir görünürlük sağlayacaktır.
Blockchain anlaşması, futbol kulübünün Amerikan şirketi Aon ile yaptığı 120 milyon sterlin değerindeki sekiz yıllık forma sponsorluk anlaşmasının geçen sezonun sonunda sona ermesiyle geliyor. Şimdi, Manchester United oyuncuları üzerlerinde Teamviewer logosu olan formalar giyiyor.
Before finalizing the deal with Tezos, the club reportedly held discussions with other potential sponsors, including several blockchain companies too.
The Manchester United-Tezos deal might also be expected to go beyond trading kit collaboration as the two might be working on technology spaces like metaverse and web 3.0.
Blockchain companies’ interest in football or other football clubs is not new. Several such deep-pocket startups inked deals with Premier League clubs like Wolves and Norwich. Dozens of footballers are also issuing their non-fungible tokens (NFTs) to enhance fan engagement.
Another popular English football club, Manchester City recently ended its collaboration with a decentralized finance (DeFi) platform for its ties with a controversial Israeli businessman, who was recently charged with fraud.
Manchester United, one of the largest football clubs in the United Kingdom, has jumped into the crypto space by inking a massive sponsorship deal with blockchain platform, Tezos, according to a report by Atlantik.
Though not officially confirmed yet, the club will receive more than £20 million (around $27 million) every year by allowing the blockchain company to sponsor the training kit. The report further stated that the club finalized filming the promotional material for the deal.
Kripto ve Futbol
Manchester United, küresel bir hayran kitlesine sahip en popüler İngiliz futbol kulüplerinden biridir. Zengin bir geçmişi var ve en iyi oyunculardan bazıları kulüp için oynuyor. Kulübün altyapısıyla ilgili herhangi bir markalaşma anlaşması, kesinlikle herhangi bir şirkete büyük bir görünürlük sağlayacaktır.
Blockchain anlaşması, futbol kulübünün Amerikan şirketi Aon ile yaptığı 120 milyon sterlin değerindeki sekiz yıllık forma sponsorluk anlaşmasının geçen sezonun sonunda sona ermesiyle geliyor. Şimdi, Manchester United oyuncuları üzerlerinde Teamviewer logosu olan formalar giyiyor.
Before finalizing the deal with Tezos, the club reportedly held discussions with other potential sponsors, including several blockchain companies too.
The Manchester United-Tezos deal might also be expected to go beyond trading kit collaboration as the two might be working on technology spaces like metaverse and web 3.0.
Blockchain companies’ interest in football or other football clubs is not new. Several such deep-pocket startups inked deals with Premier League clubs like Wolves and Norwich. Dozens of footballers are also issuing their non-fungible tokens (NFTs) to enhance fan engagement.
Another popular English football club, Manchester City recently ended its collaboration with a decentralized finance (DeFi) platform for its ties with a controversial Israeli businessman, who was recently charged with fraud.
Kaynak: https://www.financemagnates.com/cryptocurrency/news/manchester-united-inks-20m-deal-with-blockchain-platform-tezos/