At 50, Snoop Dogg shows no sign of slowing down. The rapper recently acquired Death Row Records, the label originally co-founded by Dr Dre, and has just announced he will turn it into an NFT label.
Less than a week after acquiring the brand from MNRK Music Group, Snoop jumped on Clubhouse and revealed his plans to bring Death Row into the metaverse.
“Death Row will be an NFT label. We will be putting our artists through the metaverse and through a whole other chain of music,” the rapper said.
“Just like how we broke the industry when we were the first independent to be major… I want to be the first major in the metaverse so Death Row will be an NFT.”
Snoop Dogg launched his latest album BODR (Bacc on Death Row) through blockchain gaming platform Gala Games. Fans with $5,000 going spare for the NFT, “stash box”, version of the album were rewarded with three bonus tracks.
Source: https://beincrypto.com/snoop-doggs-latest-nft-collection-may-raise-more-than-125m/