High street coffee giant Starbucks announced a new NFT project on the same day that it revealed that its unionized branches won’t be granted access to its student loan or savings account benefits.
But, despite being released simultaneously, the two separate announcements garnered very different levels of interest.
Pazartesi günü, şirket açıkladı its NFT project in partnership with Ethereum scaling platform Polygon as part of the company’s new rewards system, Starbucks Odyssey.
At the same time, the firm açıkladı two new staff benefits, namely a student loan management service and a Starbucks savings account. The latter pays money to its staff for reaching specific milestones.
Ancak, rapor by Law360, the new benefits won’t be extended to an estimated 325 unionized Starbucks branches. This is because, in July, the company şuraya that it won’t offer any new benefits while bargaining with unions.
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NFTs overshadow union coverage
The Starbucks Twitter press account distributed the benefits press release around 3pm PST, while the NFT partnership was announced twice, at 9am ve 7pm PST. On both occasions, the NFT-related posts garnered far more interest and interaction.
Gerçekten, bir arama for ‘Starbucks’ on Google news shows roughly 73 articles about the Polygon NFT partnership but only 10 on the new benefits package. Even then, most headlines failed to mention the union exclusion.
The Starbucks benefit press release also failed to açıkça mention how unionized branches will not be receiving the benefits package, referring only to “eligible partners.”
Daha fazla bilgi için bizi takip edin Twitter ve Google Haberler veya araştırmacı podcast'imizi dinleyin Yenilik: Blockchain Şehri.
Source: https://protos.com/starbucks-no-benefits-for-unionized-staff-but-here-are-some-nfts/